Leveraging the power of brand principles, storytelling and mind science as a means to differentiate, grow reach, value and influence.
As a fresh pair of creative eyes, I partner with companies and individuals as a branding archeologist helping define or re-clarify:
And, unearth that "it" or "shine" factor.
This not only helps provide direction to your organization's culture and strategy but also increases the effectiveness of marketing efforts. By having a clear positioning strategy, marketing messaging gains more impact through relevance, resonance, and, recognition.
Branding principles can be applied to:
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