Julia’s collaborates with brands by evaluating customer brand experience in particular luxury hospitality. Julia applies her branding sensibilities, acute eye of detail, experiences working with A List and international luxury travel.
“The subjective internal consumer responses (sensations, feelings, cognitions and behavioral) evoked by brand-related stimuli that are part of a brand’s design and identity, packaging, communications, and environments. Brand experience includes the entire range of experiences evoked at each point of interaction with the brand, which affects consumers’ behavioral outcomes such as customer satisfaction and brand loyalty. Brand experience is vital to strengthening the consumer–brand relationship. Consumers are no longer interested in simply buying products and services; they look to fulfill their emotional needs through pleasurable experiences from purchases of goods and services, especially true for service brands, where experience is considered as important as the service itself.“
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